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Ecotourism makes rapid strides in India

A bridge in the ecotourism area of Thenmala, Kerala in India – India’s first planned ecotourism destination. Image via Wikipedia.

Ecotourism is now globally recognized as a powerful tool for the conservation of forests, biodiversity/ wildlife and scenic landscapes. It does so by creating sustainable alternative livelihoods for forest-dependent communities and by generating conservation awareness among the masses and decision-makers.

Kaziranga National Park in Assam witnesses record-breaking tourists and revenue in 2023-24. Kaziranga National Park, a UNESCO World Heritage Site, witnessed a surge in visitors and revenue in 2023-24.

National Strategy for Sustainable Tourism was formulated by the Ministry of Tourism in 2022 to mainstream sustainability in the Indian tourism sector and ensure more resilient, inclusive, carbon-neutral & resource-efficient tourism while safeguarding natural and cultural resources. The comprehensive strategy document identified seven strategic pillars to make India a global destination for sustainable and responsible tourism: Promoting Environmental Sustainability; Protecting Biodiversity; Promoting Economic Sustainability; Promoting Socio-Cultural Sustainability; Scheme for Certification of Sustainable Tourism; IEC and Capacity Building; and Governance, and emphasized on the synergy between 16 ministries of the union government, state governments, local government institutions, industry, NGOs, local communities. The strategy emphasized creating synergies amongst the 8 ministries of the Central government, State Governments, Panchayati Raj Institutions, conservation NGOs & the private sector to develop ecotourism in the country. For the holistic development of the industry, the following pillars were identified: State Assessment and Ranking; State Strategy for Ecotourism; IEC, Capacity Building and Certification; Marketing and Promotion; Destination and Product Development; Public-Private and Community Partnerships; Governance and Institutional Framework. 

It is estimated that India’s Tourism Sector will achieve the pre-pandemic level of foreign exchange earnings of $30 Bn and 15 Mn foreign arrivals by mid-2024, totaling a $50 Bn GDP contribution from Tourism.

Further, it is estimated that India’s tourism sector will grow at 7-9% CAGR in the coming decade. By 2030, it will contribute USD250 Bn — USD56 Bn in foreign exchange earnings and 25 Mn foreign arrivals — to GDP, creating 137 million jobs.  

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